Over the years I have been part of a few corporate branding and rebranding exercises. The classic approach is to do a lot of discovery interviews with different stake holders to understand the history, the differentiators, relationship with customers, competition etc. Then come up with what is termed as the ‘brand essence’. This is translated […]
Experiencing the Experience Read More »
My initial years were spent as a market researcher. Most of the time I was an individual contributor, doing my bits in the research chain. As I moved out of research and into corporate communications role, I had to learn to manage a lot of vendors and how to make them work together. I still
Building High Performing Teams Read More »
When walking into a corporate office or an apartment, I am always struck how the physical space is like a mirror. It reflects the thinking and the culture of those who have created it or live there and work. A recent visit to the Golden Temple in Amritsar set me thinking about this. I have
Your space is your ambassador Read More »
Nucleus Insights helps organisations put human spirit at the core of their workplaces and helps individuals realise their potential to thrive.
We work with clients on strategic consulting programs and develop leaders that are future ready.