I was on a holiday recently in Italy with my family. Everyday was a new experience- exploring new places, enjoying the sights and most importantly eating at different places. Some were very small local restaurants, some were more modern bistros, some well established fine dining places and some reasonably touristy restaurants. And one thing that […]
Service is equal to Ownership Read More »
In the last 15 years I have worked with research and consulting firms, Silicon Valley start-ups, large global multinationals, and small to mid-sized companies run by entrepreneurs. I have experienced some as businesses and some as organizations. And this has nothing to do with the size of the company. Most often businesses begin with a
When Business turns into Organization Read More »
Over the years I have been part of a few corporate branding and rebranding exercises. The classic approach is to do a lot of discovery interviews with different stake holders to understand the history, the differentiators, relationship with customers, competition etc. Then come up with what is termed as the ‘brand essence’. This is translated
Experiencing the Experience Read More »
When walking into a corporate office or an apartment, I am always struck how the physical space is like a mirror. It reflects the thinking and the culture of those who have created it or live there and work. A recent visit to the Golden Temple in Amritsar set me thinking about this. I have
Your space is your ambassador Read More »
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